HRSA

The Human Resources Student Association (HRSA) at Toronto Metropolitan University began the 2019/2020 school year with a new, revised look. I created the basis for HRSA's new visual branding identity with a curated palette. By contrasting bright colours with dark backgrounds, visual interest was created. We wanted to challenge the notion that HR is a strictly professional area of work so a variety of organic and geometric forms were used to leave a more playful impression.